Innovation procurers and their engagement discussed at Value Proposition Workshop

The BUILD project team took part in the online workshop organised by Civitta last week. Together with other partners from City of Turku, Tartu and Rotterdam, we focused on:

  • understanding the BUILD audience (their perspectives, pains and gains)
  • understanding how BUILD actions add value for innovation procurers
  • framing BUILD actions in statements to engage wider audience.

Participants also defined the BUILD value proposition to public buyers. Especially with the aim to improve capacity building for the potential buyers of innovation. Moreover, the event will serve as the basis for the upcoming project activities in line with the capacity building efforts.

Main takeaways from the workshop will be further formulated and presented in a visual to engage the BUILD target groups. It will also include detailed information on possibilities and recommendations of how the BUILD project can provide added value to the buyers, based on their needs.

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